Wednesday 5 June 2024

Adobe MAX Conference

On 23rd April 2024, Adobe MAX Conference took place at Evolution London, attracting 1500 guests for a day of inspiration, networking and learning.

Adobe MAX Conference

On 23rd April 2024, Adobe MAX London took place at Evolution London, attracting 1500 guests for a day of inspiration, networking and learning. We played a crucial role in the event’s success by managing the venue and operations, and Moving Venue providing the catering. The event featured a Creative Park Expo with sponsor stands and Adobe activations, a keynote session by Louis Theroux, and multiple afternoon breakout sessions. Online engagement was significant, with 11.7k video views on the MAX London event site.

The day’s menu included pastries on arrival, a healthy buffet for lunch, afternoon cakes and cookies, and an evening reception with canapés and bar service. Feedback from attendees was overwhelmingly positive, highlighting the event as a fantastic opportunity to network and deepen their knowledge of Adobe. This positive reception underscores the event’s success and effective collaboration between Adobe and Smart Group.

Adobe MAX

Event Highlights

  • Creative Park Expo with sponsor stands and Adobe activations.
  • Guest keynote session featuring Louis Theroux.
  • Afternoon breakout sessions across 4x spaces.
  • 11.7k video views on MAX London event site.
  • Presentation by graphic designer Annie Atkins, known for her prop work on blockbuster films such as Joker, West Side Story, and many more.
  • Adobe announced the upcoming releases of several new exciting products and features.
  • An exciting future blending creativity with Artificial Intelligence (AI) was presented through pioneering AI features and innovations.



On arrival, delegates indulged in a selection of delicious breakfast items, including:

  • Mini selection of croissant, pain au chocolat, Danish pastries.
  • Bircher Muesli (v)
  • Coconut chia pot (vg)(gf)

Throughout the afternoon, guests satisfied their sweet tooth with a delicious selection of baked goods including:

  • Chocolate chip cookie
  • Double chocolate cookie
  • White chocolate chip cookie
  • Oat and raisin cookie (vg)(gf)
  • Apple and cinnamon muffins with oat crumble (vg)
  • Carrot & sunflower muffins (vg) (gf)
  • Banana chocolate chip muffins

Buffet Lunch

A diverse selection of healthy dishes including:

Served hot

  • Grilled skinless chicken breast with baked sweet potato, chicory, citrus dressing (gf)
  • Steamed salmon with brown rice salad, edamame, goma dressing (gf)
  • Pumpkin gnocchi and sage (v)
  • Fried tofu wrap, red cabbage, alfalfa sprouts, miso dressing (vg)

Served cold

  • Bulgar wheat salad with shaved cauliflower, baby spinach, sunflower seeds (vg)
    Beet and coconut salad, ginger, mustard seeds, fresh curry leave (vg & gf)


  • Plant-based mango mousse, vegan coconut sponge, coconut dip, guava gel (vg & gf)
  • Chocolate pot with hazelnut, salt flakes and crème fraiche (v & gf)


During the evening reception, guests enjoyed a delectable range of hot and cold canapés.

Served Cold

  • Tomato tart, basil, buffalo mozzarella, smoked tomato (v)
  • Sticky miso aubergine, pepper ketchup, puffed rice, pickled shallot (vg) (gf)
  • Coronation chicken bonbon, mango gel (gf)

Served Hot

  • Pink peppercorn-crusted fillet of beef, red wine, béarnaise sauce (gf)
  • Pea and mint croquette, pea purée, crispy peas (vg)(gf)
  • South Indian crab cakes, fennel raita, pomegranate molasses, spring onion


The canapés were accompanied by a refreshing selection of alcoholic and non-alcoholic drinks.

  • Mocktail: Berry Fizz – Cranberry and hibiscus cordial, raspberry purée and soda water
  • El Zafiro Blanco, Vinaoliva, Spain 2022
  • El Zafiro Tinto, Vinaolivia, Spain, 2021
  • Beer: Peroni / 0% Heineken

'The Evolution team were great to work with in the run up, and during the event were amazing - flexible, proactive and an absolute joy, thank you!'

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