About Us
A dynamic collection of hospitality, catering, venue and event management companies.
Evolution London
Quality, passion and integrity drive all the brands at Smart Group, providing unforgettable experiences across events and hospitality. We are a small, intimate company, with over 25 years’ of experience and personal service is at the core of everything we do.
The Group hosts, caters and manages over 500 events per year, worth in excess of £50 million revenue, from international sporting events such as the Grand Prix and Royal Ascot Village to corporate and charitable functions including the Sports Industry Awards, from Christmas parties for Microsoft and Lloyds to conferences for Adobe and Google, as well as catering functions at Kensington Palace and the Tower of London.
Evolution London is a partnership between Smart Group and GL Events UK. GL Events are an event infrastructure specialist and are responsible for the major maintenance of Evolution London throughout the year, while Smart Group handle the day to day maintenance and work to create spectacular events under the venue’s roof.
The people behind Evolution London
Greg Lawson
CEO
Chloe Jackson
Managing Director
Riehanna Graham
Director of Sales
Olivia Parrott
Head of Venue Sales
Cara Gilbertson
Head of Seasonal Sales
Lucy Gooby
Head of Ticketed Sales
Tess Norcliffe
Event Sales Executive
Ellie Tuohy
Senior Event Operations Manager
Shilpa Parmar
Senior Event Operations Manager
Abby Squire
Creative Marketing Director
Greg Lawson
CEO
Chloe Jackson
Managing Director
Riehanna Graham
Director of Sales
Olivia Parrott
Head of Venue Sales
Cara Gilbertson
Head of Seasonal Sales
Lucy Gooby
Head of Ticketed Sales
After completing a university placement year within the events industry, Lucy just knew she had to continue on this career path, and eventually landed herself a job at Smart in 2018. She’s now dedicated to selling the perfect summer and Christmas parties at a variety of prestigious venues around London and beyond. Lucy loves a bottomless brunch and is regularly out with friends searching for new places to eat and drink!
Tess Norcliffe
Event Sales Executive
Ellie Tuohy
Senior Event Operations Manager
Shilpa Parmar
Senior Event Operations Manager
Shilpa has hit the ground running at Evolution London after joining the group in March 2022 and being in the events industry for over 6 years. Shilpa knew she was destined for the events industry after planning events throughout sixth form and interning at an events agency after university.
Once you have confirmed your event with our sales team, she will be your main point of contact all the way through to the live event answering any questions and making the planning process as easy as possible along the way.
Abby Squire
Creative Marketing Director
Our Suppliers
Although we have our own team of dedicated Smart Group staff who focus on all things Evolution London, we have enlisted the help of some of the UK’s best suppliers for different areas of events, to ensure we offer the best service and experience possible at every event. Meet the suppliers that play a part in creating the memorable events we host at Evolution London.
Moving Venue is renowned for delivering outstanding catering in unique venues in London.
Smart Live create unforgettable experiences for corporations, brands, and private clients.
Encore are the leader in event production, providing solutions that bring events to life.
Brands we have worked with
LOCATION
How to find us
CHELSEA BRIDGE GATE, BATTERSEA PARK, QUEENSTOWN ROAD, LONDON SW11 4NJ
